The recent announcement of a five-year partnership between the Calgary Sports and Entertainment Corporation (CSEC) and Corus Entertainment Inc. marks an exciting development for Calgary Flames fans. This exclusive deal will see all Calgary Flames radio broadcasts aired on QR Calgary 770AM, ensuring fans can follow their beloved team wherever they are. But what does this partnership truly mean for the city's sports and media landscape? Let's delve into the details and explore the implications.
A Dedicated Radio Presence
The partnership's primary focus is on providing fans with consistent access to live game coverage. By broadcasting all Calgary Flames home and road games on QR Calgary 770AM, the station becomes a dedicated hub for Flames fans. This dedicated radio station approach is a strategic move, ensuring fans can stay connected with the team's journey throughout the season and beyond. It's a full circle moment for QR Calgary 770AM, which previously broadcast the Stanley Cup-winning team's games in 1989.
Preserving the Connection
CSEC President and CEO, Robert Hayes, emphasizes the importance of this partnership in preserving the connection between the team and its fans. By working closely with Corus, CSEC ensures that Flames games remain accessible to fans across various platforms. This collaboration is invaluable, as it maintains the 'C of Red' connection, whether fans are listening at home, in their vehicles, or wherever the game takes them. It's a testament to the power of media in fostering a sense of community and belonging.
Expanding the Reach
The five-year agreement extends the reach of the Calgary Flames, connecting fans with the action wherever they are. This is a strategic move to engage a wider audience and potentially attract new fans. By providing consistent access to live game coverage, the partnership aims to build a dedicated fan base and create a lasting connection between the team and its supporters.
On-Air Team and Programming
Further details about the on-air team and additional programming will be announced, including the launch of 'Flames Now' - a daily sports talk show. This initiative will provide fans with a platform to explore game analysis, hear the latest Flames news, and engage with the team's community. It's a strategic move to enhance the fan experience and create a more interactive relationship between the team and its supporters.
CSEC and Corus: A Powerful Alliance
CSEC, a privately owned professional sports and entertainment company, and Corus Entertainment Inc., a leading media and content company, form a powerful alliance. Their collaboration showcases the potential for media and sports to work together harmoniously. By combining CSEC's expertise in sports and entertainment with Corus' media prowess, they create a dynamic partnership that benefits both the team and its fans.
Conclusion: A New Chapter
In conclusion, the CSEC-Corus partnership is a significant development for Calgary Flames fans and the city's sports and media landscape. It ensures a dedicated radio presence, preserves the connection between the team and its fans, and expands the reach of the Calgary Flames. As the partnership unfolds, fans can look forward to a new chapter filled with exciting broadcasts, engaging programming, and a stronger bond between the team and its supporters. This is a testament to the power of collaboration and the enduring love for the Calgary Flames.
